Vauxhall ignores Wayne’s hair transplant in new England football campaign
Here we go again, the England football team is surging through the European Championship qualifiers (well it was as of Friday night) and new sponsor Vauxhall is running a campaign to show the nation...
View ArticleRooney Euro finals suspension poses a big problem for Nike and W+K Amsterdam
English footballer Wayne Rooney was the star of Wieden+Kennedy’s 2010 FIFA World Cup opus for Nike, although not the actual tournament alas. The commercial, headlining Rooney among other famous Nike...
View ArticleWayne Rooney stars in new ‘devils’ ad for Man U – don’t give up the day job...
Manchester United, who like to be known as the ‘Red Devils,’ have signed yet another marketing deal, this time with Chilean wine brand Casillera del Diablo (geddit?). And star of the announcement ad is...
View ArticleCapello resignation shows why the FA-run England team is a marketing disaster
Let’s try to look at this logically. Football is a big business in the UK (BSkyB’s humungous profits depend on it, almost entirely). We have a very expensive Premier League of high-performing clubs,...
View ArticleAdidas and Nike battle could turn Olympic athletes into Shoeless Joes
‘Shoeless’ Joe Jackson was the baseball star who was banned for life following the famous ‘Black Sox’ scandal when members of the Chicago White Sox baseball team were convicted of fixing the 1919 World...
View ArticleAdidas wants an ad agency to kill Nike in 2014
Years ago Fuji’s unofficial mission statement was ‘Kill Kodak,’ something it and digital large succeeded in doing. German sports apparel maker Adidas must feel much the same about Nike, the rival that...
View ArticleWin it for us Wayne, says Wieden+Kennedy in ‘My Time Is Now’ England crunch...
They’re brave people at Wieden+Kennedy London, producing a new UK ad to ride on the back of the agency’s much-lauded “My Time Is Now’ campaign for the Euro 2012 football fest. Why? Because it features...
View ArticleWhy the Premier League should stall new £35m Barclays sponsorship deal
The Premier League just doesn’t get it, does it? The world is crashing around Barclays’ ears, its chief executive Bob Diamond has just been forced to step down by the Governor of the Bank of England,...
View ArticleCan sponsoring Manchester United’s shirts possibly be worth $80m (£51m) a...
Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in...
View ArticleW+K London produces greatest hits credentials
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing...
View ArticleChelsea are certs for the Premier League according to new Bloomberg Sports...
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to predict the outcome of the new Premier League season. Here are its top...
View ArticleNike drives Rooney and McIlroy straight down the middle to launch Ordem...
We observed a couple of weeks ago, apropos Santander’s disastrous sports celeb TV campaign in the UK, that tyro golfer Rory McIlroy should never be allowed in front of a camera again. With the proviso...
View ArticleSamsung unveils star-studded Galaxy football team
Football these days is like an irrepressible juggernaut, rolling over everything in its path (this is not a dig at Spurs supporters although it could well be). Now Samsung and agency Cheil Worldwide...
View ArticleA parked bus is no obstacle for Nike’s version of Rooney
The last few weeks of the UK’s football season were anything but enlivened by Chelsea manager Jose Mourinho’s attempts to ‘park the bus’ to confound attack-minded opponents. It worked against...
View ArticleLooks like Nike’s still betting on World Cup Rooney
Nike has still to unveil its World Cup blockbuster, although early entrant ‘Winner Stays’ is doing pretty well with over 72m YouTube hits. Here’s a new teaser with Wayne Rooney: And ‘Winner Stays': So...
View ArticleNew Commonwealth film for Man U’s Chevy sponsorship harks back to a more...
This is going to be painful for anyone who doesn’t support Manchester United – but, then, football’s about pain isn’t it, as any Brazil fan could tell you this morning. McCann offshoot Commonwealth has...
View ArticleWhy the Premier League should stall new £35m Barclays sponsorship deal
The Premier League just doesn’t get it, does it? The world is crashing around Barclays’ ears, its chief executive Bob Diamond has just been forced to step down by the Governor of the Bank of England,...
View ArticleCan sponsoring Manchester United’s shirts possibly be worth $80m (£51m) a...
Former GM CMO Joel Ewanick obviously thought it was, in fact he probably thought it was worth more as some aspects of the deal (which apparently breached GM spending limits) have been renegotiated in...
View ArticleW+K London produces greatest hits credentials
Agency credentials presentations are just one reason for not becoming a client; long and implausible might sum up many of them. I used to like them in the days when they depended on the managing...
View ArticleChelsea are certs for the Premier League according to new Bloomberg Sports...
Bloomberg has launched something called Bloomberg Sports and it’s secured quite a PR coup by using ts hyper-clever computers to predict the outcome of the new Premier League season. Here are its top...
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